The Most Valuable Variable
Creativity is a skill that can help navigate uncertainty, test new directions, and grow your influence. Join us for this two-part session to be inspired by how TikTok is bringing creativity back to advertising, and providing a unique space to genuinely progress culture.

Speakers: Sofia Hernandez, TikTok | Kate Jhaveri, TikTok | Krystle Watler, TikTok | Matt Ian, Deutsche LA | Taylor Montgomery, Taco Bell

Making Movie Magic with David Ma

David Ma has made an entire career out of exposing filmmaking magic from behind the scenes. He taught himself how to land professional-level output with cost-effective and DIY equipment setups.

Now you can be a smart and savvy filmmaker, too! Discover all the different ways you can create head-turning TikToks easily, with just the things found around your home. It doesn't have to be expensive to be amazing!

Capacity for this session is 30 people. Guests will be admitted on a first-come-first-serve basis.

Speaker: David Ma, TiKTok Creator

Future of Creating
How we create is changing — from how brands think about diversity and inclusion in the creative process to the role of Technology.

In this four-part session, we’re inviting a series of special guests to discuss the latest innovations in this era of creativity, how TikTok is innovating to drive more effective and impactful work, and how brands can stay at the forefront of creativity.

3:00 PM: Future of Creating Welcome
3:15 PM: Future of Creating and Creators
3:30 PM: Future of Creating and Remixing
3:45 PM: Future of Creating and Technology

Speakers: Melissa Yang, TikTok | Khartoon Weiss, TikTok | Sarah Hiraki, Smartly.io | Adrienne Lahens, TikTok | Jay Ganaden, Director, Adobe

Upcycling with Cho (@utopia.us)

Creative and charismatic upcycle designer Peder Cho shows you just how easy and sustainable creation can be on TikTok.

Customize your very own tote bag with Cho, complete with personalized patches and that south-of-France style. You'll stroll away with a sustainable tote to carry all your Cannes swag.

Capacity for this session is 20 people. Guests will be admitted on a first-come-first-serve basis.

Speaker: Peder Cho, TikTok Creator

Frosé Soirée

Upcycling with Cho (@utopia.us)

Creative and charismatic upcycle designer Peder Cho shows you just how easy and sustainable creation can be on TikTok.

Customize your very own tote bag with Cho, complete with personalized patches and that south-of-France style. You'll stroll away with a sustainable tote to carry all your Cannes swag.

Capacity for this session is 20 people. Guests will be admitted on a first-come-first-serve basis.

Speaker: Peder Cho, TikTok Creator

Wonderful World of Commerce
Join us as we discuss a new era of commerce, the opportunity for brands on TikTok, and give you the toolkit for success in 2023 and beyond. Hear from TikTok leaders Shant Oknayan and Sandie Hawkins on TikTok's commerce successes and future plans through a fireside panel with some of our most successful global brand partners. Find out how brands are launching on TikTok Shop, and finding new ways to connect with shoppers.

Speakers: Shant Oknayan, TikTok | Sandie Hawkins, TikTok | Rita Harnett, Wavemaker Global | Jack Timpany, L'Oreal UK

Creating Shoppable Content That Works
Hear from some of our favorite brands and learn how to create for TikTok Shop. Come away with tips and best practices on how to quickly produce entertaining, on-brand content that's made for TikTok, to engage audiences and drive sales.

Speakers: Matthew Eberhart, TikTok | Lion Latch, TikTok Creator

Why TikTok is Key To the New Era of Video
The world of video options is exploding and traditional media silos are collapsing. TikTok is at the forefront of this transformation with unparalleled audience growth and cultural influence. Join us to learn how brands and agencies are leveraging the power of TikTok to supercharge their video investment strategy.

Speakers: Soniya Monga, TikTok | Dani Denowitz, Mediabrands IPG MAGNA | Peter Luca, T Mobile | Luke Lambert, OMD USA | Chris Bellinger, Pepsi

Making Movie Magic with David Ma

David Ma has made an entire career out of exposing filmmaking magic from behind the scenes. He taught himself how to land professional-level output with cost-effective and DIY equipment setups.

Now you can be a smart and savvy filmmaker, too! Discover all the different ways you can create head-turning TikToks easily, with just the things found around your home. It doesn't have to be expensive to be amazing!

Capacity for this session is 30 people. Guests will be admitted on a first-come-first-serve basis.

Speaker: David Ma, TiKTok Creator

Who are today’s Gamers? Understanding the Modern Gaming Audience
Gaming is no longer just an isolated activity; it has become a part of everyday life and mainstream culture. As the gaming community has grown, a diverse set of personas has emerged, ranging from fashion experts to fitness enthusiasts, from connoisseurs of food and drink to keen travelers and tech gurus. With our partner, we will delve into who the gaming community is, what their motivations are, and explore the various aspects of gaming communities. We will examine how gamers have impacted other areas of culture and how gaming has extended its influence far beyond the gaming world. Join us as we uncover the complexities of the gaming community and its growing impact on culture.

Speakers: Rema Vasan, TikTok | Assaf Sagy, TikTok | Khleo Thomas, TikTok Creator | Barbara Coura, TikTok Creator | Cameron Clarke, The Drum

Making Movie Magic with David Ma

David Ma has made an entire career out of exposing filmmaking magic from behind the scenes. He taught himself how to land professional-level output with cost-effective and DIY equipment setups.

Now you can be a smart and savvy filmmaker, too! Discover all the different ways you can create head-turning TikToks easily, with just the things found around your home. It doesn't have to be expensive to be amazing!

Capacity for this session is 30 people. Guests will be admitted on a first-come-first-serve basis.

Speaker: David Ma, TiKTok Creator

Frosé Soirée

Trailblazing the Creator Economy: A Panel with L’Oréal CDMO

Continuing Education: CCO Edition
Are you ready to evolve your advertising game? Join us for an exclusive continuing education session with Mo Said, Creative Founder and Chief Creative Officer of Mojo Supermarket, Ad Age's Small Agency of the Year and A-List Standout Agency. Explore how to evolve as a creative leader, stay on top of changing consumer behaviors and expectations, and learn new creative tools, like CapCut, to take your work to the next level. Leave inspired to push the boundaries of modern creativity and dominate the era of TikTok.

Speakers: Krystle Watler, TikTok | Mo Said, Mojo Supermarket

Making Movie Magic with David Ma

David Ma has made an entire career out of exposing filmmaking magic from behind the scenes. He taught himself how to land professional-level output with cost-effective and DIY equipment setups.

Now you can be a smart and savvy filmmaker, too! Discover all the different ways you can create head-turning TikToks easily, with just the things found around your home. It doesn't have to be expensive to be amazing!

Capacity for this session is 30 people. Guests will be admitted on a first-come-first-serve basis.

Speaker: David Ma, TiKTok Creator

The NextGen Creative Playbook
How is the industry's emerging talent reframing the way we approach creativity to gain audience relevancy? Get a pioneer’s perspective for navigating your creative craft and putting the audience first, straight from the ones forging their own way in the industry.

Speakers: Kinney Edwards, TikTok | Trevor Johnson, TikTok | Ziweh Koh, VaynerMedia | Olimpia de Regules, draftLine México | Chelly Brown, AMV BBDO

The NextGen Creative Mixer
Join TikTok for our NextGen Creative Mixer! Come enjoy an afternoon of networking with our creative leaders, industry professionals, and other young creatives as well as a discussion on best practices for creating on TikTok.

Speakers: Dan Connor, TikTok | Mo Osunbor, TikTok | Haley Paas, TikTok

Frosé Soirée
Cheers to the day with TikTok. Unwind and mingle with thought leaders and creators in the TikTok Garden.

Bon Voyage Breakfast
Grab a bite before your flight. We'll see you in Cannes in 2024!